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CREATING A HUMAN CONNECTION WITHIN ANY COMMERCIAL MESSAGE REQUIRES DEFINING CONSUMER SEGMENT
Brands must communicate in very local and precise terms, targeting specific consumers based on their circumstances and what is most...
Feb 24, 20222 min read
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THE SORCERER’S APPRENTICE: MAKE SURE YOUR MARKETING AUTOMATION DOESN’T GET OUT OF CONTROL
A marketing professional was excited to implement Marketing Automation for their company. After looking at the different vendors, they...
Jan 16, 20222 min read
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