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GOOGLE ANALYTICS. THE KING IS DEAD, LONG LIVE THE KING!
Google Analytics (GA) is a web analytics service offered by Google that helps website owners track and analyse user behaviour on their...
Mar 5, 20232 min read
165 views


DOES AI SPELL TROUBLE FOR THE HOUSE OF GOOGLE? JUST GOOGLE IT AND FIND OUT...
'It’s very clear that Google was once on a path where it could have potentially dominated the kinds of conversations we're having now...
Feb 27, 20233 min read
166 views


1984: FUJIFILM BECOMES THE WORDS MOST DEVELOPED FILM AND BEATS EASTMAN KODAK IN THEIR OWN BACKYARD
Let's look back at the 1980's and one of the most successful campaigns of that decade... The 1984 Los Angeles Olympic Sponsorship and the...
Jun 27, 20221 min read
115 views


CREATING A HUMAN CONNECTION WITHIN ANY COMMERCIAL MESSAGE REQUIRES DEFINING CONSUMER SEGMENT
Brands must communicate in very local and precise terms, targeting specific consumers based on their circumstances and what is most...
Feb 24, 20222 min read
70 views


DISABILITY DISCRIMINATION: CONSISTENTLY THE LARGEST CATEGORY OF COMPLAINTS REPORTED TO AHRC
According to the Australian Human Rights Commission (AHRC), disability discrimination occurs when a person with disability is treated...
Feb 12, 20223 min read
76 views


LIGHTS, CAMERA… ACTION! THINGS TO CONSIDER BEFORE YOU JUMP INTO ANOTHER ZOOM MEETING
Hardly a working day goes by without being invited to a webinar or Zoom meeting. We've had desktop teleconferencing solutions for years,...
Jun 18, 20213 min read
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