VIDEO MARKETING: 87% OF BUSINESSES ACROSS DIFFERENT INDUSTRIES NOW USE VIDEO AS A MARKETING TOOL*



A video ad can help communicate messages clearly and simply and can be used on both an organisation's website and across social media platforms.

As reported in 2020, a HubSpot marketing survey indicated that customers also rely on video from marketers. A survey that included about 3,000 respondents showed that 54% of the consumers consistently preferred video marketing from the brands they support.

Regardless of the size of your business, you can use video content to draw in more customers. Video content formats include tutorials, video testimonials, product reviews, live streams, and even video ads. A single video can be used across multiple channels.


We shot this 60-second ad promoted through social media a digital marketing channels for Heroes With Ability, showcasing one of their most charismatic trainers. This video draws attention to the fact that their programs are staffed and run by disabled people as well as able-bodied people, something that sets Heroes With Ability apart from others in their field.

Videos can communicate messages persuasively and can be used across all digital channels. Just as the use of social media is on the rise, so is video marketing. For many organisations video production may be considered too expensive. Contact us and we'll show you how video is a cost-effective way to drive your web and social traffic.


*www.markinblog.com/video-marketing-statistics October 8, 2020



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