Often one of the keys to profitability is finding ways of achieving more but using less resources, and marketing automation has the potential to do that. Marketing automation allows for the use of data from multiple sources inside and outside the organisation to create custom workflows that automate your marketing tasks.
The data sources include:
Customer Relationship Management (CRM) Data
Web Browsing Behaviour Data
Social Media Data
There has been countless articles and case studies on about how marketing automation has helped corporations and global brands streamline their marketing operations and reduce costs, but what about the small and medium-sized businesses? After all, small and medium-sized businesses can't afford to hire a team like Amazon or Google and can't justify a multi-million dollar software implementation either.
Marketing automation platform providers have responded to this demand and come up with solutions that you don't even have to pay for upfront. Software developers such as ZOHO offer marketing automation modules for as little as $35 per month. What’s more, this solution can be bundled with other modules effectively reducing the monthly cost even more.
One of the biggest challenges is finding the right vendor. There are many different solutions on the market, so it can be difficult to determine which one is right for your business. You need to find a vendor that offers a comprehensive solution that meets all of your needs.
Comparing marketing automation plans between providers can be as confusing too. It can seem as confusing as comparing mobile phone plans between telco carriers. However, it pays to compare the solutions available in order to choose a solution that is the right fit.
Some of the other companies offering solutions include: Hubspot, SendInBlue, Mailchimp, Campaigner and many more.
Do your research, and choose a platform that will meet your needs. Allow time and resources to implement it too. There are so many things to learn, and so many options to configure! However, each of these small challenges represent innovations that will help your business.
With the introduction of scalable marketing automation solutions for small or medium sized businesses, there is no need for any organisation spend time on tedious tasks that don't really matter. Now they can focus more on what matters - growing their business and returning a profit.
How can Duncrahill Marketing help?
We understand the challenges that small businesses face when it comes to marketing automation, and we're here to help. We'll work with you to find the right solution for your business, and we'll guide you through the implementation and training process every step of the way.