Having an active and growing email list is a powerful resource for your business. It’s a way to keep in touch with your customers via eDMs (email marketing), newsletters and event invitations. They drive sales and encourage repeat business. Email marketing also has the highest engagement rate of all marketing channels, at around 28% on average.
However, growing an email list isn’t easy. Many businesses struggle to find ways to grow their database that are cost-effective and won’t alienate potential customers. If you want to build your list without becoming frustrated, read on for five helpful tips that will help you get started:
1. Don't wait - start building your email list before you launch your business.
A new business may not have customers to begin with, so how do you get people to sign up if they don’t even know your name? Your first order of business is to build your email list before you even launch. Start by creating a dedicated email address for your business. Most domain name providers can help you do this for around $120 per year.
From this address, you can start getting your name out there. Branded email addresses are a great way to introduce your company name out there and start building a relationship with your future customers.
On top of adding the standard sign-up pop-up on your website, make sure you link your marketing email database list with your CRM and vice versa. Setting up this process from day one you'll keep track of contacts, prospects and leads and allow you to nurture them.
2. Don’t pay for customer lists.
There are lots of things you can do to grow your email list without buying customer lists. For example, you can set up ads on Social Media that ask people to sign up for your email list in exchange for an incentive.
Linkedin and Facebook ads are cost-effective, and with the right targeting, you can reach a huge audience with very little effort. But you can also use other free channels to grow your email list. Instagram and Twitter also are great for growing your list.
More importantly these ads allow for specific targeting of potential clients with a high percentage of intension to purchase.
3. Use exclusive offers to encourage sign-ups.
One of the most effective ways to grow your email list is by offering something that is exclusive to your email list members. There are a few ways you can approach this. You could set up a rotating reward system, where each week a different person receives the reward.
By doing this, you’re encouraging people to sign up, while showing your customers that you value their privacy.
You could also offer a specific reward to a specific person each week, such as a 10% discount for the first ten people who sign up. What you do really depends on what your business is. The important thing is to offer something exclusive to your email list members.
Platforms such as https://woobox.com help by making it simple to create and run successful contests, giveaways, polls, coupons, etc. From Instagram hashtag contests and comment giveaways to polls embedded in your website, they have your interactive experience needs covered across your marketing channels.
4. Host a giveaway.
Another great way to grow your email list is by hosting a giveaway. You’ve probably seen these kinds of offers before. They usually involve giving away a product or service in exchange for an email address.
Hosting a giveaway is a great way to get people to sign up for your email list. It’s also a great way to engage your current customers and get them excited about your brand.
The important thing to remember when hosting a giveaway is not to be too pushy. You don’t want to come off as desperate or impatient, especially if you’re in a highly competitive market where people are inundated with offers like this.
Simple. Make sure you ask all your contacts for their email addresses. Doing this via platforms such as Linkedin is simple. By asking existing contacts for their email addresses is a sure fire way to building a quality email database.
This method seem slow, but as it's direct one-on-one communication with someone you've probably established communication with and will achieve a higher success rate than just about every other method.
Ask - It's all about adopting the right habits.
Growing your email list can be challenging, but it’s also incredibly rewarding. Like any discipline in successful business It's all about adopting the best processes and being consistent.
By following these tips, you can build your email list quickly and effectively, without having to allocate a large percentage of sales revenue to grow.
How can Duncrahill Marketing help?
We understand the challenges that small businesses face when it comes to growing their business, and we're here to help. We'll work with you to find the right solution for your business, and we'll guide you through the implementation and training process every step of the way.