YOU'VE GOT MAIL: THE DO'S AND DON'TS OF EMAIL MARKETING
You might think that if a strategy is working for you, you should just keep doing it more of it. But just like anything else in...
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- Jul 19, 2022
- 2 min
PHILOSOPHY AND MARKETING: WHAT ARISTOTLE'S RHETORIC SAYS ABOUT MARKETING STRATEGY TODAY
Aristotle’s Rhetoric is as applicable today as it was over 2,000 years ago. In 350 BC, Aristotle wrote about the art of persuasion. He...
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- Jun 2, 2022
- 2 min
SMALL TO MEDIUM ENTERPRISE: WILL THIS BE THE YEAR OF MARKETING AUTOMATION?
Often one of the keys to profitability is finding ways of achieving more but using less resources, and marketing automation has the...
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