IF REASON IS THE SLAVE OF THE PASSIONS, SHOULD MARKETING ALSO APPEAL TO LOGIC AND PRACTICALITY?
The logical argument for a consumer's decision is their conscience speaking, and the emotional need is the silent influencer
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- Jul 19, 2022
- 2 min
PHILOSOPHY AND MARKETING: WHAT ARISTOTLE'S RHETORIC SAYS ABOUT MARKETING STRATEGY TODAY
Aristotle’s Rhetoric is as applicable today as it was over 2,000 years ago. In 350 BC, Aristotle wrote about the art of persuasion. He...
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