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IF REASON IS THE SLAVE OF THE PASSIONS, SHOULD MARKETING ALSO APPEAL TO LOGIC AND PRACTICALITY?
The logical argument for a consumer's decision is their conscience speaking, and the emotional need is the silent influencer
Mar 21, 20233 min read
PHILOSOPHY AND MARKETING: WHAT ARISTOTLE'S RHETORIC SAYS ABOUT MARKETING STRATEGY TODAY
Aristotle’s Rhetoric is as applicable today as it was over 2,000 years ago. In 350 BC, Aristotle wrote about the art of persuasion. He...
Jul 19, 20222 min read
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